A Movement We Can All Support
We have all likely heard about Giving Tuesday; a global day of giving in support of the nonprofits we treasure. Since its establishment in 2012 by the Belfer Center for Innovation and Social Impact, its single purpose is to connect diverse groups of people, communities and organizations to celebrate and encourage giving on the Tuesday following Thanksgiving – officially kicking off the charitable giving season.
In 2017, the #GivingTuesday Campaign raised over $300M globally—70% growth over the previous year—which does not factor in the amount contributed through volunteer hours, food drives and other generous acts of kindness. The Big Bend Region is no different and supports this movement through #BigBendGivesBack; a local collective of 300+ nonprofits joining forces to promote philanthropy and volunteerism in our own community.
This year, #GivingTuesday is November 27th.
Participating local nonprofits report that a significant amount of their annual gifts (30% or more in some cases) are received during what is considered the annual Giving Season (ie. after Thanksgiving through the end of December). #GivingTuesday is an important strategy for encouraging and motivating donors to make year-end tax-deductible contributions, which sometimes are matched dollar-for-dollar to maximize giving potential.
How can you support the nonprofit community on #GivingTuesday?
- Attend a #BigBendGivesBack event:
- Several events will take place between now and November 27th; make sure to check the www.bigbendgivesback.org website for more information.
- Start thinking about how your organization can leverage the support of your donors and motivate them to create a buzz around giving to your organization this Giving Tuesday.
- Stay tuned for an exciting opportunity for your nonprofit to win a #BigBendGivesBack exclusive prize pack. More details to come soon.
To learn more about #BigBendGivesBack, participating nonprofit organizations or to access resources for your #GivingTuesday Campaign’s success visit www.bigbendgivesback.org.
You don’t have to wait until November 27th to give to your organization(s) of choice but we encourage you to remember them again this #GivingTuesday by supporting #BigBendGivesBack.
#BigBendGivesBack is supported and coordinated by local nonprofits to foster a movement of collaborative giving. The planning committee includes representatives from the Big Bend Chapter of Association for Fundraising Professionals, the Community Foundation of North Florida, the Council on Culture & Arts, the Institute for Nonprofit Innovation and Excellence, Salter>Mitchell PR, Target Print & Mail, United Partners for Human Services and the United Way of the Big Bend.